Search, AEO & GEO Architecture
Technical search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) for UK businesses.
Workflow Overview
Position your business for modern search discovery. Beyond traditional Google SEO, potential clients are now discovering and evaluating suppliers using generative AI engines like ChatGPT Search, Perplexity, and Google AI Overviews. We re-architect your web presence with crawlable semantic DOM structures, complete JSON-LD schema, optional llms.txt documentation, and verified local citation consistency.
What's Included & Deliverables
Who This Service Suits
- UK Service Firms: Businesses whose competitors are being cited in ChatGPT Search and Google AI Overviews.
- Companies with Modern Web Apps: Websites whose client-side JavaScript is hiding valuable content from search crawlers.
- Regional B2B Providers: Companies seeking to dominate local service queries across Scotland and the UK.
What's Included & Deliverables
- Comprehensive Crawlability & Indexation Audit verifying server responses, bot accessibility, and DOM rendering.
- Complete Structured Data Implementation (JSON-LD Organization, LocalBusiness, Service, FAQ, and Breadcrumbs).
- Crawlable Content Restructuring ensuring FAQ and service details exist in initial HTML DOM without interaction locks.
- Optional llms.txt Documentation providing clean markdown documentation for compatible AI tools (note: not a ranking mechanism or universally supported protocol, but useful structured context).
- Search Console & IndexNow Integration maintaining XML sitemaps for discovery and notifying participating search engines of changed page URLs through IndexNow.
Operational Guardrails & Boundaries
- Helpful Content Compliance: Strictly adheres to Google Search Central and AI Search documentation—zero spam techniques.
- No Low-Value Mass Auto-Blogging: Focuses entirely on technical crawlability, entity clarity, and authoritative service pages.
- Verified Schema Validation: Every schema element is tested and validated against Schema.org and Google Rich Results standards.
Operational Realities & Solutions
AI assistants and search engines struggling to understand your services or citing competitors.
Client-side accordion or tab elements hiding valuable answers from search bots that do not execute complex scripts.
Three-Stage Delivery Roadmap
Stage 1: Indexation & Citation Audit
We analyze current Search Console performance, test crawler accessibility for AI bots (OAI-SearchBot, PerplexityBot), and identify entity gaps.
Stage 2: Technical & Semantic Re-architecture
We implement server-rendered JSON-LD schema, add optional llms.txt documentation, restructure accordion components for DOM crawlability, and update robots.txt.
Stage 3: Verification & Performance Monitoring
We inspect live URLs using Search Console, maintain XML sitemaps for discovery, submit updated URLs via IndexNow, and monitor search impressions and generative citations.
Pricing Approach & Running Costs
Fixed-milestone scoping with transparent, at-cost infrastructure
Project Investment Model
Structured technical audit and implementation project covering structured data (JSON-LD), entity architecture, optional markdown discovery files (llms.txt), and crawler verification.
Direct Running Costs (At-Cost)
No third-party infrastructure fees. Code, schema, and metadata changes reside entirely within your application codebase and repository.
Post-Launch Care & Support
Includes 60 days of crawl verification, search console monitoring, and AI recommendation testing. Optional quarterly entity health checks.
Key Drivers That Shape Your Quote
WORKFLOW SCOPING
Fixed-milestone scoping with transparent, at-cost infrastructure
Connected Integrations
Table of Contents
- • Workflow Overview
- • What's Included & Deliverables
- • Operational Realities & Solutions
- • Three-Stage Delivery Roadmap
- • Pricing Approach & Running Costs
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